Helping homeowners unlock a better retirement

At Key Group, we are here to help people finance a better retirement. We are later life lending experts, with a market leading specialism in equity release. We offer later life lending advice and solutions to help homeowners across the UK unlock a better retirement by accessing some of the wealth tied up in their properties. Or as we like to say, retirement finances, unlocked.

Here's how
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Who we are

We operate across the entire later life lending ecosystem, bringing together advice and distribution capabilities, product development and lending as well as adviser support services, tools and training, to provide a fully integrated service.

The adviser

Distribution of equity release and other retirement lending solutions. Advice delivery on whole of market and tied propositions, provision of estate planning and other retirement services.

The partner

Offering advisers and intermediaries a simple and safe gateway to the award winning and market leading equity release advice.

The lender

A leading manufacturer of later life lending products providing origination and loan servicing capabilities.

The coach

Supporting professionals in the later life lending market through Air Club, Air Sourcing and Air Academy.
By operating throughout the spectrum of later life lending services, handling everything from advice to distribution, product development, lending and adviser support services, we’re able to meet changing consumer needs and offer our partners unique opportunities to enter the market and thrive.

Market leaders and thought leaders

Through our portfolio of brands we’re putting over two decades of expertise to work - supporting our partners, helping to shape the industry, and unlocking possibilities for our customers.

Trustpilot rating for Key Equity Release, based on 17,700+ reviews

of property wealth released to date

members being supported in their product sourcing and advice journeys through Air Club

We believe that retirement is about more than finance, it’s about helping people achieve more of what they want in life. And we think the same goes for those who work for us and with us. We’re always on the lookout for passionate and ambitious people to join us, and help us help more people retire better.