Key Group: Official Corporate Website

Helping homeowners unlock a better retirement

At Key Group, we are here to help people finance a better retirement. We are the later life lending experts, with a market leading specialism in equity release. We offer financial advice and solutions to help homeowners across the UK unlock a better retirement by accessing the wealth tied up in their properties. Or as we like to say, retirement finances, unlocked.

Here's how
Standard Life Announces Strategic Partnership with Key Group to enter the Lifetime Mortgage Market
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Who we are

We operate across the entire later life lending ecosystem, bringing together advice and distribution capabilities, product development and lending as well as adviser support services, tools and training, to provide a fully integrated service.

The adviser

Distribution of equity release and other retirement lending solutions. Advice delivery on whole of market and tied propositions, provision of estate planning and other retirement services.

The partner

Offering advisers and intermediaries a simple and safe gateway to the award winning and market leading equity release advice.

The lender

A leading manufacturer of later life lending products providing origination and loan servicing capabilities.

The coach

Supporting professionals in the later life lending market through Air Club, Air Sourcing and Air Academy.

Market leaders and thought leaders

Through our portfolio of brands we’re putting two decades of expertise to work, improving what’s possible for our customers, our partners and our industry. To access our insights and thought leadership pieces click below.

Conversations with people wondering if equity release is right for them

Trustpilot rating for Key Equity Release, based on 14,500+ reviews

of property wealth released to date

Dedicated compliance officers, the most in the industry

Building capabilities for our partners

By operating throughout the spectrum of later life lending services, handling everything from advice to distribution, product development, lending and adviser support services, we’re able to meet changing consumer needs and offer our partners unique opportunities to enter the market and thrive.

Insight and impact

  • Thought leadership
  • Media

Standard Life Announces Strategic Partnership with Key Group to enter the Lifetime Mortgage Market

Standard Life, part of Phoenix Group, today announces it has entered into a strategic agreement with Key Group, who will launch a range of Lifetime Mortgage products branded Standard Life Home Finance.

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Key Group colleagues raise £5,000 for the Alzheimer’s Society

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90% of Customers Have or Would Recommend Equity Release to Family and Friends

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Half of women approaching retirement are worried about running out of money in later life

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• Strong Q4 highlights the continuing strength of the equity release market • Plan sales drop by 12.5% but total value released slips just 4.4%, • Increasing financial resilience and gifting the focus in 2020

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Key Group Confirms Collaboration with Newcastle Building Society

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Key Group creates new Director of Technology role

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Dean Mirfin to step back from Key Group

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New Group B2B Distribution Director at Key Group

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Our people

We believe that retirement is about more than finance, it’s about helping people achieve more of what they want in life. And we think the same goes for those who work for us and with us. We’re always on the lookout for passionate and ambitious people to join us, and help us help more people retire better.