New Group B2B Distribution Director at Key Group

Written by


Press Office

Key Group, the leading specialist provider of financial solutions to the over-55’s, has promoted Russell Warwick (formerly Strategy Director) to Group B2B Distribution Director.
Following 25 years at Prudential and a role as managing director of Primetime Retirement, Russell has a wealth of knowledge across the later life sector which he will bring to his new role.  As Group B2B Distribution Director, he will focus on building and promoting relationships with business partners on behalf of all Group brands, including Key Partnerships, more2life and AiR Group.
Having recently rebranded and outlined its ambition to be the UK’s leading retirement finance expert, working with the industry to develop later life lending to help more people finance a better retirement, Key Group is keen to develop and strengthen its B2B relationships.  A move which is designed to complement the work that Key Group’s consumer facing brand Key has already done when it launched its refreshed ‘whole of market’ advice offering (The Equity Release Experts) and the new ‘Key Equity Release’ branded integrated service proposition.
Russell Warwick, Group B2B Distribution Director at Key Group, comments: “With new funders, intermediaries and distributers looking to access this constantly evolving market, I am delighted to step into the role of Group B2B Distribution Director.  It is a very exciting time for the business and my focus will be on managing and evolving the relationships we have with our business partners on behalf of all Group brands.”
Simon Thompson, CEO at Key Group, said: “As a Group, not only are we focused on working with the industry to develop the later life lending market but we are also keen on collaborating with partners to build smart later life lending products.   To achieve this goal, we need to actively consider how we manage, deepen and develop our relationships with our B2B partners and Russell’s appointment will help us to meet the needs of this important audience.”