Written by


Panashe Nowa

24 January 2022: Key Group, the leading Preston-based specialist provider of financial solutions to the over-55’s, has appointed Alistair Morrison as one of its National Account Managers.
With over ten-years’ worth of account management experience including six years at Paymentshield as Business Development Manager and later Regional Sales Manager, he will bring a range of experience and skills to this vital role.  His primary focus will be to work closely with the networks, clubs and service providers Key Group has partnered with and supports.
Working with Key Group brands - more2life, Key Partnerships and Air - Alistair will help to enhance the smooth running of accounts by nurturing each brands’ individual relationships.   He will report into Jason Ruse (Business Development Director).
Alistair said: “I am delighted to be joining the team at Key Group. This role felt like a natural progression for me to utilise my experience in strengthening business relationships, as well as helping Key Group achieve its long-term ambitions for growth. It’s a fantastic opportunity to work with the acknowledged leader in the sector.”
Commenting on Alistair’s appointment, Jason Ruse said: “We are extremely pleased to welcome Alistair to the Group as one of our National Account Managers. He brings with him a wealth of knowledge and experience that we know will be an asset to our expanding team. With such a wide range of brands, it’s important to ensure we have a strong point of contact who can nurture our existing relationships as well as build new ones. We’re very much looking forward to working with Alistair.”