Dave Harris

Group Director - Manufacturing & Advisor Services

Dave joined Key Group in 2013 as Chief Executive Officer at more2life to spearhead the next phase of expansion at the innovative equity release lender and to assist with the wider corporate development across Key Group.

Previously, Dave was Managing Director at fixed-term annuity pioneer Living Time and a non-executive director at its successor Primetime Retirement. Prior to that Dave also spent five years as the Distribution and Channel Marketing Director at Prudential.

Dave’s depth of experience and expertise enable him to make a major contribution to the expansion Key Group’s manufacturing and distribution relationships. His principal role is to drive the development and launch of innovative new products onto the later life lending market as well as helping to build Key Group’s corporate relationships. 

more2life is firmly established as a leading equity release lender.  The time is now right to use our vast market knowledge and customer insights to produce a wider range of mortgage solutions for the 55 plus later life lending market.  We will achieve this by working closely with our corporate partners and listening to the needs of customers in this rapidly growing market.

Our leadership

Our leadership team has more than 400 years of combined experience in the financial sector, and some of our senior leadership team also serve on the Equity Release Council board. Here’s who makes up our leadership team, and a little more about them.