Will Hale

Group Director - Advice & Partner Relationships

Will progressed to CEO at Key in 2017 after joining the Group in March 2014 as Corporate Business Development Director.

Prior to working for Key Group, Will was Director of Corporate Partnerships at specialist annuity provider Partnership. Will has also performed senior sales and proposition development roles within the later life market including as Commercial Leader for Genworth’s European Retirement and Protection business and as Head of Distribution at Lincoln Financial Group. His early career was spent in the fund management and investment banking sectors working for JP Morgan and UBS.

Will’s role is to continue to grow Key’s advice capacity to serve an ever increasing customer demand and to develop and maintain strong relationships with business partners across various different sectors.

Key is the acknowledged market leader in equity release advice and we are passionate about delivering consistently excellent outcomes for our customers. I look forward to working with colleagues and our lender and distribution partners to continue to grow the market and to drive innovation in order to meet the needs of an ever more diverse profile of customers seeking later life lending solutions

Our leadership

Our leadership team has more than 400 years of combined experience in the financial sector, and some of our senior leadership team also serve on the Equity Release Council board. Here’s who makes up our leadership team, and a little more about them.